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The Fourth International Conference on Advances in Information Mining and Management

IMMM 2014

July 20 - 24, 2014 - Paris, France


T1. Big Data Age vs. Mobile Age - A Huge Challenge for Both Areas
by Prof. Dr. Joan Lu, University of Huddersfield, UK

T2. ICT Prosumption Frameworks: The State of the Art in Multi-disciplinary Production and Consumption
by Prof. Dr. Malgorzata Pankowska, University of Economics in Katowice, Poland



T1. Big Data Age vs. Mobile Age - A Huge Challenge for Both Areas
by Prof. Dr. Joan Lu, University of Huddersfield, UK

This tutorial addresses a new challenge in today's emerging technology, i.e., the big data age vs. mobile age. The talk will present a historical research background; brief introduction for big data context and mobile age impact to the real world; essential facing problems in big data issues, e.g., software, hardware, environment, and knowledge, etc.; existing popular products of big data in the market; native XML database in big data; mobile generating big data in multidisciplinary applications; an abstract model for mobile response technology; mobile and big data in people's life, i.e., what mobile can do for the people's life; challenges of big data in mobile age; finally, what will be the next step for big data applications.

T2. ICT Prosumption Frameworks: The State of the Art in Multi-disciplinary Production and Consumption
by Prof. Dr. Malgorzata Pankowska, University of Economics in Katowice, Poland

Originally in economy the producers were consumers and surplus of their production was sold by them on the market. However, because of work dividing, task sharing and specialisation in Modern Age the producers have provided goods and services to the market, and they were forced to buy the basic goods. These processes are growing up and eventually the consumers are not able to create any goods at home (e.g. meals, clothing, shoes) and they must buy everything. However for some people there is still a dilemma: make or buy. Therefore, they can talk about prosumer as a special case of outsourcer.

In 1980 Alfred Toffler introduced a concept of prosumer (contraction of producer + consumer) There was as Toffler said a small quantity of production for exchange, i.e., for the market. But the production for sale was predominant. However now, there is another interpretation of prosumer when he or she is identified with active or innovative consumer. Nowadays, companies offer not mass products nor more product options and price points, not even customized products, but they should create opportunities for product development by end users, e.g., IKEA provide furniture that must be composed by customers.

To address the recent developments, the tutorial should present the research results of IT user-driven demand. This is an emerging research area that focuses on the evaluation of different innovative product, services and sales initiatives, and it is critical to obtain a deeper understanding of IT user behaviour first and then to develop efficient response to the behaviour.

User innovation refers to innovation elaborated by consumers or end users. User innovation means innovation of use and implementation, innovation in service, innovation in configuration of technologies, and finally the innovation of novel technologies themselves. While most user innovation is concentrated in use and configuration to existing products and technologies, and is a normal part of long term innovation, new technologies that are easier for end users to change and innovate with, and new channels of communication are making it much easier for user innovation to occur and have an impact. Virtual customer environment as a forum helps companies partner with their customers in various phases of product development as well as in other value creation activities. Innovativeness of Internet user :
- user as an information provider – information retrieval and filtering through browsers,
- user as medical practitioner – self-diagnosing and self-therapy,
- user as marketer – looking for information on product and diffusing the product information in virus marketing,
- user as researcher - involved in observations, delivering information for further research, fulfilling questionnaires,
- user as teacher in self-learning – distance learning system provides educational content and freedom of course selection opportunities,
- user as application designer,
- user as publisher and author of newsletters, journals, music, films.
In IT sector problem of active user and their activities support was known since the beginning of business information systems development. The question was is the role of end-user in information systems development returns from time to time.
Tutorial topics:

• impact of user innovation on the broad economic environment, by example o Web 2.0 initiatives development, Health 2.0, Learning 2.0 Enterprise 2.0 Government 2.0 etc.
• openness of Information and IT resources i.e., software, content, maps, economic consequences of access to open information resources,
• the role of lead users in IT systems development and efficiency increase (optimization)
• methodology review: Participatory Design, User Experience Design, Persona Development, Actor Network Theory, Customer Knowledge Management
• reasons of co-operation with end users in IT governance processes
• advantages of customer involvement in the production process,
• social network and internet communities expertise in a specific field and their role in innovation development process.
• exploring user engagement in user-generated content websites,
• co-creation experience between users and organizations,
• open business model development, where the absorption of external resources for value creation is permitted.
• user-centered system design (UCSD) but not focusing on users, but on active user involvement,
• user-driven IT innovation within open innovativeness development
• Decision Support Systems (DSSs) development methods and tools for end-users.


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