International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies


November 4-9, 2007 - Papeete, French Polynesia (Tahiti)


Tutorial: Ambient Media and Beyond
by Dr. Artur Mugmayr

Objectives and Content:

Media evolved from media that can be described as integrated presentation in one form (multimedia). From multimedia, media evolved towards em bedding the consumer in a computer graphic generated synthetic world (virtual reality). From this point on, media evolved to the consumers directly exposed to the media in their natural environment, rather than computer interfaces (ambient media). In addition, media will be evolving towards a fully real/synthetic world undistinguishable from pure media integrating human capacity (biomedia or bio‐multimedia) somewhere in the very far distant future.

This course is based on the following book:

A. Lugmayr, Ambient Media and Beyond: Springer‐Verlag NY, to be published 2007

The goal is to train and educate participants in new innovative service design for ambient multimedia. The course will cover potential and possibilities of this new multimedia field and its relation to other trends, such as ubicom, pervasive computation, affective computation, and tangible media. Specific key‐concepts of ambient media are developed based on various business case studies.

The ‘ambient way of thinking’ in media technology enriches the world of media by the following principles:

  • automation - media are aggregated smartly by systems;
  • natural interaction - humans interact intuitively and naturally;
  • proactive - systems know human desires and act on their behalf;
  • emotional - systems recognize and express human emotions;
  • transparency - transparent and augmented access to content;
  • ubiquitous/pervasive - hardware and software disappear;
  • beyond push/pull - systems aggregate content, rather than humans

The course will give a comprehensive overview of the key ideas behind ambient intelligence, business and consumer trends, underlying technology, and new forms of potentially emerging media types.

More information about the tutorial.


Copyright (c) 2006, IARIA