Prof. William Campbell

Prof. William Campbell is an Associate Professor in the School of Computer Science and Digital Technology at Birmingham City University in the United Kingdom. William took a Degree in Mathematics at Glasgow University, followed by a Masters in Intelligent Knowledge Based Systems at Essex University.

His main teaching areas have been Formal Methods, Artificial Intelligence and, in recent years, technology entrepreneurship.

William's main research interests are in Green IT, in particular exploring links between organizational culture and the willingness of companies to adopt green IT measures. He has published a number of papers and a book chapter in this area. His other interests include the impact of globalization on IT, and artificial intelligence, in particular natural language processing.

William has also been involved in setting up links with overseas universities. He has a particular interest in China and took a leading role in the development of a number of links and joint programmes with Chinese universities.