Matt Hertig

Matt Hertig is the Co-Founder of Alight Analytics, an independent marketing analytics firm based in Kansas City, Missouri. Under his leadership, Alight has developed an industry-leading marketing analytics platform, ChannelMix, which has established Alight Analytics at the cutting edge of multi-channel marketing analytics.  Prior to founding Alight Analytics, Matt built an extensive background in CRM, database marketing, web strategy and business intelligence by serving as an executive leading multi-million dollar database marketing systems and multi-channel web strategies at companies, such as AMC Theatres, American Century Investments and Payless ShoeSource.

Company Bio:
Alight Analytics is an independent marketing analytics firm based in Kansas City, Missouri. We offer industry leading multi-channel marketing analytics solutions for global marketers. By uniting clients' offline and online marketing channel data, we provide our clients with a transparent, comprehensive view of performance and return on investment. Founded in 2007, Alight Analytics has provided marketing analytics solutions to companies including AMC Theaters, Monsanto, Helzberg Diamonds and Boehringer Ingelheim. We are a proud Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller. Check out our website to learn more @ www.alightanalytics.com